Tesla Bull vs. Bear: Is TSLA Destined for Apple’s Glory or GM’s Gloom?

  • Tesla (TSLA) is still valued like Apple.
  • Critics compare it to General Motors.
  • The better comparison is to Toyota.
TSLA stock - Tesla Bull vs. Bear: Is TSLA Destined for Apple’s Glory or GM’s Gloom?

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The spread between bullish and bearish sentiment on Tesla (NASDAQ:TSLA) stock is bigger than for any stock ever.

Bulls compare it with Apple (NASDAQ:AAPL), bears with General Motors (NYSE:GM).

TSLA stock is worth over 5 times next year’s revenue and 30 times 2024 earnings. At $145/share Apple trades at 7 times next year’s revenue and 27 times estimated 2024 earnings.

GM is worth $44 billion, less than one-third its revenue, and it carries a price to earnings multiple below 5. It’s still , but most of its cars still run on gasoline.

Still. Investors buy the future, not the past. Can Tesla fall from here, and how far?

A Closer Look at TSLA stock

Tesla sales are , but only because of . Its product line hasn’t had a full refresh in five years.

That should deliver an unpleasant surprise when Tesla next announces earnings on Oct. 18. The company’s valuation is based on rapid growth and solid margins. The current earnings estimate is , two cents higher than the second quarter.

Much of the problem relates to China. BYD (OTCMKTS:BYDDF) and the Chinese car makers traded in New York keep grabbing market share, not just in China . China invited Tesla to build its domestic EV business in the last decade, and the bill is coming due.

Electric cars are just batteries on wheels. China dominates there. Its largest battery maker, CATL, is building a plant in Michigan to supply Ford Motor (NYSE:F) but it .

Tesla’s next U.S. battery plant will have . China , which means China will dominate the EV market.

Are EVs Right?

In the U.S., Tesla’s biggest problem isn’t China but Japan.

Toyota (NYSE:TM) will make this year and has than Tesla. It is touting an product line and making the engines in the U.S.

Prices start at under $25,000 and the quality is . (Full disclosure. I bought a Toyota Corolla hybrid last year and love it.)

Toyota isn’t alone. The whole mid-market is going hybrid with names like and Korea’s . Many of these cars are manufactured in the U.S. Hybrids have twice the efficiency of gasoline engines, even when they lack a plug.

Toyota may also be the only company in battery technology. What’s needed for EVs to replace hybrids are solid state batteries with higher energy density. Toyota will have them.

No CEO in history has seen his reputation fall as fast as Elon Musk. He has gone from being the 1914 Henry Ford to the 1938 Henry Ford 

Buying Twitter and making it X has . It’s driving buyers . Whether his politics are left, right, or just self-centered doesn’t matter. What matters is that Elon’s antics are impacting Tesla’s reputation, and .

The Bottom Line on TSLA Stock

I don’t think Tesla’s problems make it General Motors. I don’t think it will remain Apple, either.

Tesla’s future looks more like Toyota.

Toyota is up 25% this year. But it can go higher. Its PE ratio is just 11. Its dividend is nearly 3%. Its market cap remains slightly less than its fiscal 2023 sales of $253 billion.

The stock’s comeback when it replaced Akio Toyoda, a grandson of the company’s founder, with Koji Sato, who had been running the Lexus unit.

Sato aims to make Toyota more like Tesla, with all-electric vehicles and a close embrace of its customers. He has the tools and the cash to do it, and any success will send Toyota stock up.

Any failure, meanwhile, will send TSLA stock down. I expect them to meet in the middle.

As of this writing, Dana Blankenhorn did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.


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