A new study has determined .
Conducted by Interbrand, the global consulting firm owned by Omnicom Group (NYSE:), the study assigns value to worldwide brands based on their financial performance and other factors. Some of the highlights:
The Top 10
- Coca-Cola (NYSE:)
- Apple (NASDAQ:)
- IBM (NYSE:)
- Google (NASDAQ:)
- Microsoft (NASDAQ:)
- General Electric (NYSE:)
- McDonald’s (NYSE:)
- Intel (NASDAQ:)
- Samsung
- Toyota (NYSE:)
Winners
- Apple – Fastest grower climbs to No. 2
- Samsung – 19.1% Smartphone market share makes them No. 9
- Amazon (NASDAQ:) Kindle and Kindle Fire make the retailer a legit threat to the iPad
- Nissan (PINK:) – Grew market share in the face of natural disasters
- Oracle (NASDAQ:) – Strategic acquisitions and innovations make them No. 18
Losers
- BlackBerry — via Research In Motion (NASDAQ:) – Almost dropped off the list
- Barclays (NYSE:) – Bank brands took a hit and Barclays dropped off the top 100
- UBS (NYSE:) – Ditto
- Nivea – Weak sales dropped the make up firm off the list
- Armani – The luxury clothier found itself losing ground
The full list can be seen at .
Just a matter of the right brand:
